Greenwashing at the Games
by Chris Arsenault, The Dominion
VANCOUVER—As the debate about global warming heated up on the road to climate talks in Copenhagen, companies with investments in Alberta’s tar sands were scrambling to clean up their image as dirty oil producers. Sponsoring the 2010 Olympics—frequently proclaiming themselves the “Green Games”—has become a convenient branding tool for companies profiting from the increasingly controversial tar sands, according to a University of Toronto professor who has written several books on the Olympics. “Big corporations can milk that green image, and they have an excellent venue to do so with the Games because there is so much world attention,†said Professor Emeritus Helen Lenskyj.