The Assembly of First Nations is at the Intercontinental Hotel to promote the Olympics and make deals with its corporate sponsors. But, grassroots movements in indigenous communities are saying no to the Olympics. They see their land being irreparably damaged by expanding Olympic developments. The Vancouver Olympic Organizing Committee (VANOC) has gone to great lengths to hide the negative impacts that the Olympics will have on indigenous peoples, by obscuring the facts on their participation in these games. The Olympics have brought a frenzy of development to BC – the Olympics are the new gold rush bringing displacement and destruction to indigenous communities and culture.